Leadership changes at NMG as group positions for digital shift


The Nation Media Group (NMG) made changes to its senior management on Friday as it positions itself for a modern digital transformation journey.

Announcing the changes, the group’s chief executive, Stephen Gitagama, said the group had engaged Financial Times Strategies to advise it on the transformation.

“In order to ensure the long-term success of our business and the sustainability of our journalism, we must now redouble our efforts to get back on track with the lofty goals we have set for ourselves and to which we stand,” said Mr. Gitagama.

“To that end, we have engaged FT Strategies, a successful global pioneer and subject matter expert, to support and work with us into this future,” he added.

In the changes, Mr. Joe Ageyo becomes the Group Editorial Director (GED), taking over from Mr. Mutuma Mathiu.

Mr. Ageyo was, until his appointment, the Editorial Director of Broadcasting, a position he has held since joining the NMG in March.


Mr. Ageyo’s immediate priority, the CEO said, will be the successful delivery of an integrated newsroom. He also has overall responsibility for editorial operations across all platforms.

Mr. Mutuma, who served as Editor-in-Chief, will now assume the duties of Editor-in-Chief.

In the same breath, NMG’s Chief Transformation Officer, Monicah Ndung’u, was promoted to Chief Operating Officer (COO). She will, however, continue to oversee the dissemination activity as well.

In the realignments, the position of Chief Commercial Officer (CCO) was created but remains vacant. Mr. Gitagama said he was also temporarily in the position as the group sought a substantial CCO.

Once filled, the CCO will be responsible for customer experience and revenue across all platforms.

Group Chief Financial Officer, Mr. Richard Tobiko will now assume the role of Group Chief Financial Officer (CFO).

In addition to purchasing, finance, production and distribution, his roles have been expanded to include oversight of legal and security departments.

The changes come amid increased digital transformation that the group is undertaking to grow its audience and profits.

The group is looking to turn the tide, follow the digital transformation journey and reposition itself as a leading content creator in the region.

Mr Gitagama said the new management is set to drive the group’s digital agenda in hopes of generating more revenue.

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